Social Action - Final

The final draft of my hourglass design had several changes from the design seen in the roughs. For one, I decreased the amount of sand in the top bulb. Previously it gave more of the impression that we have time, and I wanted it to feel like time was running out. In addition to this, I added a small reference to a skull in the lower bulb. I like the placement, it doesn't jump out but viewers can see it after about 20 secs or so. Finally I worked with the text. I tried bolding the font like Adrienne suggested, but it seemed way too heavy, and weighted the design towards the bottom. We eventually tried a way where we slightly increased the line thickness. Later I had the idea of trying to have a reflection, and I think that works out fairly well. If I had to mat it again though, I would have gone with a 11"x 17" size, because the 8.5"x 14" seems a little small.